CSR strategy: Greater Port

For us, CSR is not just a three-letter trendy abbreviation – CSR is an integral part of our DNA and a managerial lever for creating growth and prosperity in Aalborg via our core business. We work systematically on the basis of a CSR strategy which, through our business areas, shall support progress in the rest of the business community, civil society and the environment both locally and globally, thereby continuously reinforcing positive development in society as a whole.

Greater Port, greater life

Our CSR strategy is called Greater Port and is the guideline for how we systematically work with CSR as an integral part of business operations to promote the overall development of society. With strategic partnerships and networks at its core, it centres on two focus areas:

  • Supporting Port of Aalborg’s strategy and business by assuming joint responsibility for the ecosystem to which we belong
  • Contributing to the societal goals in Aalborg as a sustainable, recreational and progressive city.

Gender equality plan

Gender equality and diversity are core values for Port of Aalborg Research & Development, and we work determinedly to promote gender equality and diversity with the aspiration of becoming a diverse and inclusive organisation.

Fundamentally, we view diversity as a strength and prerequisite for fulfilling our objective. Without this, we are unable to attract and retain the skilled employees and talents that increase the quality of our development and research activities.

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UN 17 Sustainable Development Goals

Naturally, as a responsible and modern company, we concentrate the strategic business management around the 17 UN sustainable development goals. We are focused on four selected goals, and they are rooted deeply in our core business and strategy:

8: Decent work and economic growth
9: Industry, innovation and infrastructure
12: Responsible consumption and production
17: Partnerships for the goals

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Attracting labour

Business growth is dependent on well-qualified employees. If we are to continue to attract labour to Aalborg, we as a city must be able to offer a wide range of experiences, culture and sports that make Aalborg an attractive place to work and live.

Therefore, part of Port of Aalborg’s resources are earmarked for specific projects in the Aalborg and Nørresundby area as well as activities and events on and around the Limfjord.

Every year, this results in involvement in several CSR collaborations and other activities.

Cool East

Cool East is a CSR project developed by a number of prominent Aalborg companies in collaboration with the ice hockey club Aalborg Pirates as a platform and facilitator. The purpose is to create opportunities for:

  • cultural and sporting activities in Aalborg East to create cohesion among residents and support pride in living and working in the area
  • participation in local CSR/ESG initiatives and activities that create value for the local community and its residents based on four SDGs: 3) Good Health and Well-being, 8) Decent Work and Economic Growth, 10) Reduced Inequalities and 17) Partnerships for the Goals.

QNorth

QNorth is a CSR project and support organisation under the handball club EH Aalborg.

The purpose is to create opportunities for cultural and sporting activities in Nørresundby with EH Aalborg as a platform and facilitator to create cohesion among residents and support the pride of living, living and working in Nørresundby and North Jutland.

At the same time, QNorth wants to strengthen the local area’s female sports associations across sports and age – and not least help strengthen the framework for elite female sports.

Aalborg Waterfront

Aalborg Waterfront is a joint CSR project for companies based on our maritime culture and history with the harbour as the starting point.

Based on the interaction between the Limfjord and the city, Aalborg Waterfront supports activities and initiatives that contribute to creating life, culture and experiences along the Limfjord.

Aalborg Waterfront supports Aalborg Regatta, The Tall Ships Races, Aalborg Sea Scouts, the sailing ships Jens Krogh and LOA, as well as individual events and initiatives that support the organisation’s purpose.

Seaman Aalborg

The welfare organisation Seaman Aalborg Seamen’s Club Lounge makes a huge effort all year round to take good care of all the seamen who visit Aalborg.

This includes delivering SIM cards, newspapers and occasional surprises such as Christmas presents.

But it also includes transport to and from the seamen’s home KOMPAS Hotel Aalborg, where there is a good bed to sleep in as well as access to Wi-Fi, TV, entertainment, money exchange, souvenirs and sightseeing in the city.

Other collaborations

In addition to the above, Port of Aalborg is involved in a number of marketing collaborations with cultural organisations and events.

These include Aalborg Zoo, Aalborg Congress Culture Center, Utzon, The House of Music, the maritime experience centre Springeren, AaB Women’s Elite Football, the mural on the Hedegaard silo in the city centre, Aalborg Sustainability Festival, Aalborg Waater Festival, The Sports meeting and many more.

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Søren Bæk Christensen

Director of Operation

Mette Dietz Lilkær

Department Manager, Marketing & PR

CSR management: ISO/DS 49001

At Port of Aalborg, we are aware that we as a company have a responsibility for our local community. Consequently, we have chosen to become CSR management certified. CSR certification systematizes our relationships with the local community and ensures that we continuously develop our systems and are challenged on our actions and priorities.

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School tours

We love having school classes visit us at the port, and we would really like to teach the younger generations about Port of Aalborg and the maritime history of Aalborg. Therefore, we are always ready to give a free, guided tour of the port combined with stories about our everyday life and some light refreshments.

The tour can vary from a few hours to an entire school day. Here, the tour will be expanded to include the port’s own logistics game, in which students use both their hands, feet and collaborative skills. Through the logistics game, the students learn about transport, production and logistics, when they in groups have to the play roles of freight forwarder and producer.

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Megan Ward

Tour guide

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